Post by account_disabled on Nov 30, 2023 1:30:13 GMT -5
Answering this question requires a substantial go over. And the catch-as-catch-can approach is the best. Suppose you want to open an e-store offering and delivering ultra-comfort pillows and mattresses (as time to stop suffering from that insomnia has finally come). For sure, you’ve already surveyed the topic, scrutinized every single type of a mattress and realized that hybrid models have the best orthopedic features combining springs and foam filling.
In short, the product is there. Now it’s time to thoroughly explore what your competitors offer and how you may stand out. If you are going to analyze your competitors, you’ll have to define solid analysis criteria that Country Email List will structure the search, facilitate the surveying and help you to come to correct conclusions based upon the acquired results. For example, for your pillow and mattresses shop you have decided to record the following important facts: List of competitors. Market is not homogeneous.
Thus, it requires special attention. Make sure you know enough about leaders of the sleeping goods industry as well as orthopedic shop networks and local players. Don’t forget about your indirect competitors, such as retail, e-stores and places where sleeping goods are sold. You probably don’t have to look through all of them, choose the most relevant and include them in your short-list. List of products (pillows, mattresses, accessories, exclusive goods) and their quality.
Price categories and, hence, niches that the competitors occupy. Positioning and USP (what are advantages stated by your competitors). Content marketing (posts in different blogs, mailing, social media publications, and video ads). You may even create an Excel table to store and compare information you’ve gleaned. Depending on the market type and your objectives these criteria will certainly differ but they will always relate to the interconnection of three aspects — the product (USP, price, sales funnel), marketing (positioning, communication, blog content, SMM, PR, trigger strategy) and target audience. It is important to keep in mind that the first two are always linked to the target audience.
In short, the product is there. Now it’s time to thoroughly explore what your competitors offer and how you may stand out. If you are going to analyze your competitors, you’ll have to define solid analysis criteria that Country Email List will structure the search, facilitate the surveying and help you to come to correct conclusions based upon the acquired results. For example, for your pillow and mattresses shop you have decided to record the following important facts: List of competitors. Market is not homogeneous.
Thus, it requires special attention. Make sure you know enough about leaders of the sleeping goods industry as well as orthopedic shop networks and local players. Don’t forget about your indirect competitors, such as retail, e-stores and places where sleeping goods are sold. You probably don’t have to look through all of them, choose the most relevant and include them in your short-list. List of products (pillows, mattresses, accessories, exclusive goods) and their quality.
Price categories and, hence, niches that the competitors occupy. Positioning and USP (what are advantages stated by your competitors). Content marketing (posts in different blogs, mailing, social media publications, and video ads). You may even create an Excel table to store and compare information you’ve gleaned. Depending on the market type and your objectives these criteria will certainly differ but they will always relate to the interconnection of three aspects — the product (USP, price, sales funnel), marketing (positioning, communication, blog content, SMM, PR, trigger strategy) and target audience. It is important to keep in mind that the first two are always linked to the target audience.