Post by account_disabled on Feb 17, 2024 2:12:35 GMT -5
With the confirmation of the presence of the british speaker farzana baduel , ceo of the firm specialized in public relations curzon pr, the program of the first international executive seminar on public affair organized in madrid by the george washington university, led by the ethos school of the objective . Farzana, who is the resident public relations expert at the university of oxford, will teach a module on current global trends in institutional relations. Along with her will be the experts lucía aboud, andoni aldekoa and rafael pérez colón , who will complement the program with updates on strategic communication, lobbying , public policies and relations between the public and private sectors. At the end of the program, there will be a master class by david álvaro garcía , director of the spanish public affairs firm acento.
Rafael pérez colón senior executive in international business development and the technology industry, tells the editorial team of the objective that his mission will be to explain, through experiences, that corporate relations with the public sector cannot be seen as a transactional relationship. Short-term business. Rather, it is about building pacts based on values with sufficient flexibility to adapt to changing contexts without Europe Cell Phone Number List compromising fundamental principles. "getting corporate management and public sector interlocutors to join this perspective is the great challenge for professionals in the sector," says pérez colón, who also warns that the models of corporate relations with the public sector are not replicable, because they must always be adjusted to the specific context.
By taboolayou may like the director of the dgt pisses off millions of drivers with his latest decision for her part, lucía aboud , head of institutional relations at the spanish cancer association and expert in political science, institutional communication and strategic governance, believes that: "year after year, public affairs are positioned as part of the most important intangible assets of companies and different types of civil society organizations. According to aboud, working on public affairs professionally consists of being an active actor in the public-private conversation, participating in the process of developing public policy and the regulatory framework. The seminar, which will be in person in madrid on january 26 and 27 , will have the following program: current trends in institutional relations innovative strategies to connect, collaborate and build successful alliances.